WHY ADMINISTRATION MADE IN BRAZIL?
https://youtu.be/uF4Y1BjIXIs?si=xZRj_6eTiu4ejNJh
Brazil is a nation that has experienced an economic rollercoaster over the decades. Between plans, tables and economic conversions to combat hyperinflation, a unique narrative emerged that is now explored in the book "Management - Made in Brazil".
This groundbreaking work delves into the intricate stories of economic challenges, resilience, and ingenious solutions that have shaped not only the country's economy but also its distinctive approach to management.
A crucial milestone in this journey was the Plano Real, a smart strategy that not only stabilized the economy but also paved the way for a revolutionary management mindset.
The book highlights how this plan was not just an economic measure, but a watershed that transformed the way Brazilians view administration.
By exploring Brazil's unique history, the author highlights how the intuitive and creative management adopted by Brazilians generated brilliant executives, whose impact resonates globally. Jorge Paulo Lemann, from Abinbev, and Henrique Meirelles, ex-international president of Bank Boston, are inspiring examples of leaders who have followed an extraordinary path, shaped by experience and Brazil's challenging environment.
The book not only describes the evolution of administration in Brazil, but also delves into the success stories that this unique approach has generated.
Readers can expect a narrative that goes beyond graphs and economic numbers, exploring the human side of Brazilian management and how it became a force to be reckoned with on the global stage.
The work offers a fascinating insight into how economic adversity can be transformative, shaping a management mindset that stands out and makes a difference.
At the end of the book, readers are invited to engage more deeply through Messenger, providing a unique opportunity to interact with the author and a chance to further deepen their understanding of this revolution in Brazilian administration.
In "Management - Made in Brazil", discover how the Brazilian way of managing transcends borders and leaves an indelible mark on the world of business and management.
A captivating read that promises to not only inform but also inspire, this book is destined to shift perspectives and open doors to a deeper understanding of the unique journey of “Made in Brazil” management.
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https://youtu.be/uF4Y1BjIXIs?si=xZRj_6eTiu4ejNJh
